PRESS RELEASES

September 1999

WorkPlace '99 THE DEFINITIVE OFFICE FURNITURE AND TECHNOLOGY SHOW FOR THE NEW MILLENNIUM

WORKPLACE '99 - the office furniture and technology show with the strapline 'The way we work' - is taking place at Olympia betwenn 16thand 18th November. The show's growing appeal is illustrated by the high profile exhibitors including Allermuir, Bisley Office Furntiure, Herman Miller, Kinnarps, Sven Christiansen, Verco and Voko.

Commenting on the high level of exhibitor interest, Peter Smith, Director of sponsoring organisation OFFMA, said: "We were delighted with the success of the launch show, and the next one exceeded our expectations, firmly establishing the event in the industry calendar. A variety of new exhibitors and a many new developments promise to make WorkPlace 99 bigger and better than ever."

Peter Oldfield Murray, Director General of the BCFA was equally enthusiastic: "WorkPlace '99 will be the most important event for the UK Office Furnishing Industry. Over 50 BCFA members have already booked for this year's show."

Alongside the exhibitors there are also six high profile sponsors showcasing their ranges within the intellectual heart of the show, The Hub. These sponsors are Amat, Concord Lighting, Fritz Hansen, Modulus, Sony and Wilkhahn.

The Hub has been designed with a fresh and innovative approach by Lorenzo Apicella of Pentagram Design. "In 1997 The Hub defined a 'place'," says Apicella. "In 1999 we are framing this place more architecturally, giving greater enclosure to its activities with structure and form. It will reach out and draw in the space around it to be the main focus for all the show's events". Keynote addresses from many high profile speaker will be taking place in The Hub during the course of the show, a full agenda is included in The Hub section of this pack.

WorkPlace '99 will address four key issues within the working environment. These are furniture flexibility; work technology; work styles and work spaces. Many of the exhibitors will be highlighting these ides through the design of their stands carrying the WorkPlace '99 themes throughout the show.

Mike Allsopp, Event Director, Reed Exhibitions: "Serving such an exciting and fast moving market, WorkPlace itself has been redesigned to keep step with change. Our aim is to provide a truly dynamic resource that meets the complex and ever changing needs of workplace design and management professionals. WorkPlace '99 is an event that reflects the knowledge, products and solutions available to improve business results today and into the future"

There will also be a number of feature stands at WorkPlace '99. BDG McColl are preparing a feature exploring the ideas of Alienation and Trust in the Workplace. The leading architectural and design consultancy will examine the use of technology and how it has become a key factor in alienating the staff, impacting upon relationships between people and ultimately performance, despite originally being hailed as the solution to encourage workers to communicate.

Cordless Consultants, in conjunction with Critical Path, Ericsson, JVC, Prime and Samas Systems Furniture, will demonstrate leading edge technologies that enable workplace innovation at the UNWIRED� concept stand. This feature stand will show how technology has developed to provide more flexible working options allowing remote access working and encouraging a more flexible working environment.

The third concept stand will see The Royal College of Art mount a concept display on the theme of "Work for our Future Selves".

All in all WorkPlace '99 promises to be an enlightening show focussing on the way we work as we head into the new millennium

WorkPlace '99
For further information, please contact:

For press information:

Nicole Cooper, Reed Exhibitions Ltd.
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Email:

Richard Leslie, Millbank PR
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