February 1999


WORKPLACE '99 - the office furniture and technology show with the strapline 'The way we work' - is showing just how much the industry needs it. The expansion into Olympia's West Hall adds 2500sqm - another 15% floor space. The show's growing appeal is also illustrated by the new, high profile exhibitors including Voko, ACT Furniture, City Desk, Interlit, Perfect Office Furniture, Sicame, and Sonorma S.A. Demand for stands has been unprecedented this year, with over 95% of the available space already confirmed.

One of the newcomers to WorkPlace '99, Tyrone Roberts, Managing Director of Voko UK has clear objectives; "With a considerable presence already in Europe and especially in Germany, Voko UK is looking to raise its profile within the UK. We are delighted to be exhibiting at WorkPlace '99 for the first time as we recognise the credibility of the event. Voko has developed three new product ranges and is excited by the prospect of launching them into this significant market."

Commenting on the high level of exhibitor interest, Peter Smith, Director of sponsoring organisation OFFMA, said: "We were delighted with the success of the launch show, and the next one exceeded our expectations, firmly establishing the event in the industry calendar. Now in 99 the result is already spectacular and we are still nine months away! These new exhibitors and a variety of other new developments promise to make WorkPlace 99 bigger and better than ever."

Peter Oldfield Murray, Director General of the BCFA was equally enthusiastic: "WorkPlace '99 will be the most important event for the UK Office Furnishing Industry. Over 50 BCFA members have already booked for this year's show."

WorkPlace '99 will address four key issues within the working environment. These are furniture flexibility; work technology; work styles and work spaces.

These themes will help shape the event and reflect developments in the industry. Taking these themes, exhibitors are already beginning to plan and design their stands in the WorkPlace style.

Mike Allsopp, Event Director, Reed Exhibitions: "Serving such an exciting and fast moving market, WorkPlace itself has been redesigned to keep step with change. Our aim is to provide a truly dynamic resource that meets the complex and ever changing needs of workplace design and management professionals. WorkPlace '99 is an event that reflects the knowledge, products and solutions available to improve business results today and into the future."

At WorkPlace '99, there will be a full programme of activity in The Hub. This state-of-the-art communications and presentation area is the intellectual heart of the event, designed by Lorenzo Apicella of Pentagram Design. In addition to The Hub, there will be a number of Concept Offices providing examples of future working environments.

Allsopp continued: "The Hub, which forms the centrepiece of the show, offers visitors the opportunity to hear exciting keynote presentations and take part in informative masterclasses. I am sure the show will be a success and that the visitors will derive enormous value from attending."

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